I’ve been blogging for over two years and in that time, I’ve been fed a lot of misinformation about the industry. Unfortunately, there are quite a few blogging myths that new bloggers are regularly told, and many of those myths might be stalling your blogging success. Here are 6 blogging myths that we all need to stop listening to.
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You Have to Post X Times Per Week
Whatever number it is that you’ve heard people complete that sentence with, they’re wrong. When you first start blogging, you’ll hear plenty of people tell you that you should post on your blog every day to really drive traffic. And I actually did post on my blog five days per week for the first six months or so. Unfortunately, as you’ll quickly learn, posting that often just isn’t sustainable, at least not if you want your content to be high quality.
Rather than focusing on frequency of posting, focus on consistency. Focus on posting once per week, twice per week, three times per week, or whichever number works best for your blog. But then stick to that number! It’s okay to start with fewer posts so you can be sure you’ll be able to post consistently. To be honest, if you do manage to post long, quality blog posts five days per week, your readers probably won’t be able to keep up anyways.
I wrote a blog post awhile back about how often you should be posting on your blog, and it doesn’t break down some other factors that might play a factor in how often you post.
Blogging is Quick, Easy Money
I would love to know where this myth came from because it’s honestly comical to be that so many people believe it. On almost a daily basis I see people posting in Facebook groups that they just started their blog that month, that week, or even that day, and they need to start making money right away, and they’re wondering how they can go about doing that. Yeah, that’s not how blogging works.
I was blogging for a year before I made my first dollar, and while I have blogging friends who weren’t blogging that long before they started to make money, I know just as many who were blogging even longer before getting their first paycheck. A huge part of getting brands interested in working with you is building up a reputable, trustworthy blog and brand, and that takes time.
And yes, you can throw ads up on your site on day one, you’ll probably make mere pennies on them until your traffic grow significantly. I thought long and hard about introducing sidebar ads to my blog, and then only did so when I knew they could become a significant source of income for me (because otherwise, it’s just not worth it!)
Your Niche is Too Saturated
This is one of those blogging myths that I think scares off new bloggers. It’s no secret that blogging has become an incredibly popular industry. Whether they’re hobby blogs or budding businesses, blogs are pretty mainstream these days. Which on one hand is great. On the other hand, it seems like they’re more competition than ever. And time and time again I see bloggers told that a certain niche is too saturated and that they should look elsewhere.
Let’s take fashion blogging, for example. Yes, fashion blogging as a niche is pretty darn saturated. However, that doesn’t mean there’s not always room for more! The key to standing out in a saturated industry is making it darn clear what sets you apart. What do you offer that other fashion bloggers don’t? Once you narrow that down, the playing field suddenly becomes infinitely clearer.
More Traffic = More Money
While having a ton of blog traffic might make it easier to monetize, your traffic numbers are certainly not the be-all end-all all of how successful you can be. These days, the way bloggers are choosing to monetize their blogs are simply not reliant on having a lot of traffic, but on having engaged traffic and quality content. Let’s take a look at a few forms of monetization, and what factors are actually more important than traffic:
Sponsored Posts: This is a super popular way to monetize a blog. And while companies will look at your traffic (and probably won’t consider you if your traffic is below a certain level), they’re equally interested in seeing how good your writing and photography is, how engaged your current audience is, and what your social media engagement and following is like.
Affiliate Links: Having a ton of traffic might help slightly with affiliate links because it increases the chances that someone stumbles onto your site and buys something from your link. But the people who are truly successful with affiliate marketing have an incredibly engaged, loyal audience who are likely to purchase whatever it is their favorite blogger is recommending.
You Must Have a Presence Everywhere
When I first started blogging, I was adamant that in order to grow my blog successfully, I needed to be growing my social media following on all of my channels at the same time. So I tried that, and I got so few followers each day. And I was overwhelmed with the amount of time I was spending because there are so many social media channels! And after two years, I’ve ultimately learned that not every social media platform is going to be a big traffic driver to my blog, and that’s okay. And I’ve found that I’ve been more successful in growing those pages if I choose one or two at a time to focus on growing.
What it really comes down to is deciding which have the greatest potential for your blog. For me, #1 is Pinterest. As soon as I saw the potential of Pinterest, I started spending a ton of time on that channel, and it has truly paid off. And when I saw that no matter how hard I worked on Twitter, it wasn’t driving any more traffic, I stopped spending time on Twitter. And it still sent me exactly the same amount of traffic.
Blogging is Expensive
While blogging can be expensive, it doesn’t necessarily have to be. The only expense I had for my first 8 months of blogging was my domain name because I chose to use a free blogging platform. If your blog is strictly going to be a hobby, I would spring for the domain name, and then set your blog up on a free platform like blogger and call it a day. You can do that for as little as $12 per year.
If you’re hoping to make some money off of your blog, I would spend slightly more money, but it still doesn’t have to be a lot! You can sign up for WordPress hosting for as little as $3.95/month with Siteground, which is the company I use and recommend to any blogger. With the domain, you’re still only spending about $60 per year.
There are a lot of blogging myths surround this industry. If you stop listening to the six I discussed above, I guarantee your blogging journey will be a bit easier!
Which of these blogging myths are you told, or which have you believed?
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