I read a lot of blogs. I read blogs I find in Facebook groups. I find blogs I enjoy on other blogs. I have a whole inbox and Bloglovin’ feed full of blog posts. But because I follow so many, I’m also picky about what blogs I follow. I want to make sure that when I read someone’s blog, it’s a genuine use of my time and I’m getting something out of it. So today I wanted to share with you 4 reasons I read a blog. If your blog has these 4 things going for it, I’m way more likely to stick around!
REASONS I READ A BLOG
Your Posts are Useful
I know I’m not the only lifestyle blogger who has struggled with this one before. Yes, you can share things about your personal life. But if your blog isn’t useful to other people, they aren’t going to keep reading it! Try to find a balance between personal and informative. Limit the diary-style posts where you talk about your day and what’s new in your life. I love posts that give me new information, teach me something new, or inspire me. A great way to do this is taking a topic that is relevant to you and, instead of just writing about your own experience, make it helpful for other people!
Your Site is Easy to Navigate
You don’t have to be a professional designer or shell out thousands on a blog design to be successful, but you do have to have a clean, navigable blog design. If I can’t find what I’m looking for, I’m probably not going to stick around long.
So what keeps me around longer?
1. A search bar. If you blog about a topic that I want to know more about, I might head for the search bar. Make sure I can find it!
2. Related posts. I love when people include related posts at the bottom of each post! That way, if I’m not interested in every topic you write about, I can be guided toward other posts that I will like!
3. Email or social media. I don’t typically bookmark blogs that I want to go back and visit again. Instead, I follow them via either email or social media. My favorite way to follow blogs is Bloglovin (follow me on Bloglovin!), so I always like to see that button! If a blog has subscriber perks and original content via email, I’ll follow their email list. Have all those links in your sidebar!
You’ve Got Personality
This one is more dependent on what kind of blog you write. If you’re a food blogger, I honestly just care whether or not I like the recipes. But for the most part, I’m way more likely to follow a blog where the writer shows their personality! There’s only so much information to share on the internet, honestly. But how you package it is 100% more important!
You Post Consistently
If I’m a big fan of a blog and they suddenly stop putting out new content, I’ll likely eventually stop checking back. It’s okay to only post once per week (or even less) but make sure you’re readers have an idea of what they can expect from you so they won’t give up if they haven’t seen a new post in a couple of weeks.
BEFORE YOU GO
P.S. If you’re ready to start or grow your blog, here are some blogging resources I recommend checking out:
And don’t forget to sign up for my FREE 5-Day blog challenge where I teach you how to grow your blog from hobby to side hustle!