When I started blogging in 2014, I genuinely didn’t know I could make a side hustle or business out of it. For me, it was a creative outlet. I love to write. I love to be active online. I had too much free time and needed a hobby to fill that space. It didn’t take long to realize that I could actually make money with this whole blogging thing!
But I didn’t start earning money right away or even try to. I spent nearly a year building a strong foundation for my blog before I turned it into a true side hustle. It seems like the number of bloggers, especially lifestyle bloggers, multiplies every day. There are tons of people entering this space, so many of whom can’t wait to start making money. The bad news is that monetizing your blog doesn’t happen overnight, and it doesn’t happen without a LOT of work. The good news is that it is 100% possible and that it does not have to take you a year! Today I want to share with you all how I turned my hobby blog into a side hustle.
Before you dive in, make sure to sign up for my free challenge to help you take your blog from a hobby to profitable side hustle!
HOW I TURNED MY HOBBY BLOG INTO A SIDE HUSTLE
I Narrowed My Target Audience
Despite what you may hear from so many “experts” in the industry, I truly don’t believe you have to narrow down your niche to have a successful blog. It’s okay to write about several topics. What I did instead was narrow down my blog’s target reader. So that way, whenever I sit down to write a new blog post or brainstorm blog post ideas, I know exactly who I’m talking to and what they’re struggling with.
Narrowing down your target audience will limit your content, but that’s something that will be worth it if you can start making money on your blog. The more narrow your focus, the higher the chances that each post you write will be super relevant to your audience.
If you try to write your content so that EVERY single person will be interested, it’s pretty likely that no one will be interested.
I Got Organized
I have both a full-time job and an online business, and both take up a significant amount of time. In order to balance both successfully, learning to stay organized was super important.
For me, this means a few different things. First of all, it definitely means keeping a content calendar for my blog and filling it out well in advance. I also try to write each blog post a few weeks in advance. This allows me to plan ahead and avoid that moment where I sit down to write a blog post with the only free hour I have and have no idea what to write about.
Getting organized also meant learning how to utilize a to-do list. Everything I need to get done is broken down into small, manageable tasks and written out in daily to-do lists so that I always know what task is up next. I currently use Asana for organizing my business-related tasks and projects.
I Learned Time Management
When you’re working a full-time job as well as running a side hustle that might as well be a full-time job, you have to learn to manage your time as effectively as possible. The list of things I could do to improve or grow my blog is literally endless, so I feel like I’m never actually done. And since I work all day at my other job, my blogging hours are slightly limited. Luckily, I learned how to effectively manage my time really quickly and have learned to take advantage of small pockets of time, as well as prioritize tasks so I’m making the most of the time I do have.
I Learned to Automate
Much like I mentioned above with time management, I can’t do it all. With the amount of social media presence that is necessary to build a successful blog, I would be spending all of my time on social media. And that’s not going to work for me! So instead I use scheduling tools that allow me to automate social media pages and schedule posts ahead of time (usually on the weekends when I have tons of time to devote to blogging).
BEFORE YOU GO
To be honest, this is just the tip of the iceberg when it comes to turning your blog into a side-hustle. You might be wondering where you should start. Well, you’re in luck. I sat down and put together a FREE email course with everything you need to know about turning your hobby blog into a true side-hustle. We’ll cover everything from driving traffic with social media, growing your email list and, what you all want to know, monetizing your blog. All you have to do is sign up below to get in on the FREE course, and you’ll start getting lessons right away. I can’t wait to have you along for the ride!